Moving image and sound

This was challenging to be restrictive in the amount of content I decided to use for this blog post each video opening up this new way of seeing moving image and sound, but not how we know it think this is what makes it all so much more special than how we would see or produce this in our era with the technological advances. But are we now to reliant? (even though I do produce a lot of my work reliant on modern day technology)

It was my tours that introduced Len lyes work to me showing me how moving image colour and sound can work in harmony and take something that extra mile…

Then I got sucked into looking more into 1920’s-1960’s moving image and sound there is something really amazing about all of these they flow seamlessly and considering none of these were made with anything like what we have, it would have been film drawing on film cutting it up and working I would have thought a long process to achieve some of these. They all hold these hand made like qualities which I no for me is something i am always trying to add back into my work even if none of it is done by hand.

Project reflection making the invisible visible

When you ran with the same concept throughout a project. Which is a process I am now starting to be able to hold on to more often than not now and push that one idea into different directions but always comes back to that one Idea and going off on to much of a different direction I end up producing so much work that doesn’t fit with what I am trying to communicate more times than not creating to much work that can potentially be a completely different project in its own right.

The hardest thing for me with this project was the HP reveal not liking my trigger images no matter what I tried to tweak them, in the moments I got them working using the app in real time and space again not having any luck in that department my animations didn’t work or would get stuck. I still am at a point that no matter what I try I cant seem to get any consistency from the software. I think I am going to now say I have reached a point in this project that For it to communicate well I will have to take a different approach and scrap the idea of hp reveal being the right thing to use. But I understand all the reasons why it doesn’t having that realisation and understanding is a good thing I guess.

Fashion and moving image

Continuing with research for my current project, I am finding more ways in which fashion is being communicated through moving image. I think that by using this technique is an effective way to show an over-view of a collection as these in particular link to various fashion weeks this process is being used all over the world for this purpose. It allows a quick interesting insight to the designers collections of work, in my opinion more so than just a photograph. They catch your eye quicker and hold your attention for longer than  photograph due to them moving so quickly from each model. For me it makes me want t know more about the designer or the brand compered to looking through a static collection can  transitioning one image into another. Gives you a feel of the mood the collection is trying to create as a body of work. I would love to explore this way of communicating more within my own practice.

DECO gif Paris SS16OCCULT gif Paris SS16

London AW15 GIFs | Dazed

Milan Fashion Week GIFS, SS16, Dazed Digital

Making it visual

How can I make texture of fabric visual and make it move? exploring the drawing process of this and playing with the idea of sequence of colours, opacity.

Along side that exploring the removal of RGB colours through different layers has quickly become important with my communication for this. Testing out filters taking one filter for example poster edges altering each layer with the amount it impacts on the layer is a fun way to create different textures but ultimately it still remains the same image but visually looks like a different image.




HP Reveal

With the use of this software creating an augmented reality experience. Placing something that is not there but with the use of the app is there in real time and a real space. This is something I have never done before. Still keeping with my theme regarding Fashion trends. Bringing my own way of communicating with this through a series of layered Gifs.

The desktop software to make the work and the app to experience what I have created. I am not going to lie I feel disappointed with my experience of this as everything is running perfectly on my computer but feel let down by the app, yes in a way it does work but doesn’t always capture the work or pick up anywhere from my trigger image. Only one of my Gif’s runs properly using the app. Is this due to the complexity of my Gifs I am thinking is it due to the multilayered and high use of colour or just simply as its an app, which your not going to achieve the resolution as a stand alone Gif or animation would hold?

Am currently creating a presentation on how it all went watch this space for an updated version with visuals of this.

Experimenting through process

These drawings I am using a combination of collage and digital drawing. Making the content as a body of work has  been important for me to develop this into the next process. I have found working this way allows me to progress faster through process’s. As you can see exploring the removal of RGB on some of my work allows this really interesting transparent multi coloured effect.



Exploring moving image through digital drawing and combining with collage layers. With these Giff’s I have been exploring layering through altering opacity the image becoming translucent which enables me to layer up and play with whats above and whats below a bit more. With removal of RGB colours on certain layers I feel adds ore interest and gives more of a playful approach due to depending on whats above and whats below will affect the colour and impacts in a positive way to the transition of movement.

The Giff below I am thinking of developing this further and it needs run on a loop to hold the consistency as with it only moving three times it doesn’t make sense at this moment. Also am thinking of the background to be a transparent layer. So this will overlay another animation possibly.






Interactive look-book

I have been trying to figure this out how can I make this work? I am pinpointing towards two very distinct trends that are visible everywhere this season on the high street Animal print and Plaid. I’ve decided to stick to just two mainly due to the limited time frame I have to work through this process.

Trying to focus more around the colours patterns and fabric rather than it be a ‘fashion show’ and how I can communicate that? Can I lean into some underling subliminal message that could add a different take on it? Like within most forms of advertising one or more is always there its being able to read it when its not directly being pointed out!

I feel to find a way for me to see how this can work for me, is to see what has been done or what is being done to help inform and understand my own idea in my head.

 I have never seen anything quite so amazing when it comes to fashion and technology. I guess if your not looking for it. Its not a thing that you would just stumble upon. Even though this is ‘Fashion show’ Does this mean that the potential for bringing a world to us through augmented reality and become part of something? or will in the future we become as much part of the show/ experience of everyone who has organised it looking at it through the sense above. With out the technology it would be models walking alongside a white wall. London comes to china literally with this experance

The Autumn/Winter 2014 fashion show by Goelia has been really impressive by offering an augmented reality experience to the spectators. Discover the new models in a colorful virtual London environment”

Yes Fashion can be looked at through the process of animation. This video shows there is so much you can do to give much more visual interest to a look-book or digital publication. The way in which the sequence comes to life for me takes me on a didn’t journey wanting to find out more and know more about brands or people that are using this process.

My own animation worked through stop frame within Photoshop, combining digital drawing and collage. building this multilayered GIF based around plaid fabric.


Making the invisible visible

So I am about to start my third rotation project of the semester. This project is about exploring the world in a different way through QR codes and augmented reality, using various software bringing something that is one thing to life through this process into another world when it connects with your phone.

Exploring space,time,connection and interaction through quick response. Allowing the viewer to access information that wouldn’t be accessible to them or giving them information of something as they approach a certain place.

My Idea

My thoughts about how I can approach this potentially are a bit to adventurous for the time frame but I am going to run with the idea even if it ends up not being exactly what I  would like to archive but a simplified version but will worry about that later.

  • Using Branding logo of clothing store or glossy fashion magazine as a trig gar image
  • Animation based around fashion sequence of current trends 2018/2019
  • Playing on the idea that it can be accessed before entering the store allowing you o have an over view of there current in store trends.
  • Using a combination of photography, drawing both by hand and digital combining these elements into after effects and editing in premier pro.
  • possibly making a series of three different sequences.


I am thinking if I use a brand logo like H&M as a trigger image, as the brand logo is distinct and does not change, I am thinking that I could access this at any store?

The content I will be making for the animation will not be based on there actual clothing range its more about creating the atmosphere of the current seasonal fashion trends around this winter.