Moving image and sound

This was challenging to be restrictive in the amount of content I decided to use for this blog post each video opening up this new way of seeing moving image and sound, but not how we know it think this is what makes it all so much more special than how we would see or produce this in our era with the technological advances. But are we now to reliant? (even though I do produce a lot of my work reliant on modern day technology)

It was my tours that introduced Len lyes work to me showing me how moving image colour and sound can work in harmony and take something that extra mile…

Then I got sucked into looking more into 1920’s-1960’s moving image and sound there is something really amazing about all of these they flow seamlessly and considering none of these were made with anything like what we have, it would have been film drawing on film cutting it up and working I would have thought a long process to achieve some of these. They all hold these hand made like qualities which I no for me is something i am always trying to add back into my work even if none of it is done by hand.

Fashion and moving image

Continuing with research for my current project, I am finding more ways in which fashion is being communicated through moving image. I think that by using this technique is an effective way to show an over-view of a collection as these in particular link to various fashion weeks this process is being used all over the world for this purpose. It allows a quick interesting insight to the designers collections of work, in my opinion more so than just a photograph. They catch your eye quicker and hold your attention for longer than  photograph due to them moving so quickly from each model. For me it makes me want t know more about the designer or the brand compered to looking through a static collection can  transitioning one image into another. Gives you a feel of the mood the collection is trying to create as a body of work. I would love to explore this way of communicating more within my own practice.

DECO gif Paris SS16OCCULT gif Paris SS16

London AW15 GIFs | Dazed

Milan Fashion Week GIFS, SS16, Dazed Digital

Making it visual

How can I make texture of fabric visual and make it move? exploring the drawing process of this and playing with the idea of sequence of colours, opacity.

Along side that exploring the removal of RGB colours through different layers has quickly become important with my communication for this. Testing out filters taking one filter for example poster edges altering each layer with the amount it impacts on the layer is a fun way to create different textures but ultimately it still remains the same image but visually looks like a different image.




Interactive look-book

I have been trying to figure this out how can I make this work? I am pinpointing towards two very distinct trends that are visible everywhere this season on the high street Animal print and Plaid. I’ve decided to stick to just two mainly due to the limited time frame I have to work through this process.

Trying to focus more around the colours patterns and fabric rather than it be a ‘fashion show’ and how I can communicate that? Can I lean into some underling subliminal message that could add a different take on it? Like within most forms of advertising one or more is always there its being able to read it when its not directly being pointed out!

I feel to find a way for me to see how this can work for me, is to see what has been done or what is being done to help inform and understand my own idea in my head.

 I have never seen anything quite so amazing when it comes to fashion and technology. I guess if your not looking for it. Its not a thing that you would just stumble upon. Even though this is ‘Fashion show’ Does this mean that the potential for bringing a world to us through augmented reality and become part of something? or will in the future we become as much part of the show/ experience of everyone who has organised it looking at it through the sense above. With out the technology it would be models walking alongside a white wall. London comes to china literally with this experance

The Autumn/Winter 2014 fashion show by Goelia has been really impressive by offering an augmented reality experience to the spectators. Discover the new models in a colorful virtual London environment”

Yes Fashion can be looked at through the process of animation. This video shows there is so much you can do to give much more visual interest to a look-book or digital publication. The way in which the sequence comes to life for me takes me on a didn’t journey wanting to find out more and know more about brands or people that are using this process.

My own animation worked through stop frame within Photoshop, combining digital drawing and collage. building this multilayered GIF based around plaid fabric.


What is animation

Learning the principle of animation in the studio;

  • Time/ Increment
  • Squash/ Stretch
  • Sequence
  • Expression
  • Holding position boil and breathing, loops, giffs, automata

we had a one day workshop exploring how moving image is formed how to create simple animations using analogue techniques as well as digital techniques. I get a bit nervous of the thought of this process as it looks so complex but ultimately its not. Its just creating a still image in a sense but building it up into a sequence what ever this maybe, understanding the reason for the movement and the world can do anything.

simple  quick tests I played with in the workshop one using photography and the other using drawing.

Animated GIF-downsized (1).gif

We was also asked to make a ball move which once I grasped it was quite fun and quick, by being able to do this simple task is one of the the most simplest ways to match the theory with the visual.