Fabric Trends

From my uni project, I have thought about it in a different way and what it could be communicating to my audience. I have now submitted this to AOL world illustration awards.


When fashion and art collide How can I make texture of fabric visual and make it move? Trying to focus more around the colours patterns and fabric rather than it be a ‘fashion show’ and how I can communicate that?  

Exploring layering altering opacity the image becoming translucent which enables to layer up and play with what’s above and below. With removal of RGB colours on certain layers I feel adds ore interest gives more of a playful approach due to depending on what’s above and below will affect the colour and impacts in a positive way to the transition of movement. 




Everything tells a story

There is always a story to tell! Maybe now that I have had a whole module on sequential communication the word narrative doesn’t have the same creative block hinderance it once maybe did! I think it has had a positive impact actually everything has a story to tell, the way it is presented can more or less take any form of creative practice.


Historical architecture has just as much value in storytelling as modern day contemporary practices. I am now thinking in someways do they hold more value? how long must they have taken to make and carve, The limitations they had in tools and technology. Its a thought I guess, the two pillars below they are not small and completely intact but every part has a historical story or meaning attached, with such detail of a drawing of which it is but just in a different context. I think this module has helped me embrace my fears when it comes to narrative based work. Personally for me it would take form in more sequence based moving image photography or pattern. I still need to embrace the narrative with text but one thing at a time I guess.


Performance project

SO the last three weeks as a class we have been working collaboratively the aim to put on a performance!  This on a personal level has been hardest brief of the year! now it’s over I feel like I can slightly breathe again.. which is not the best way to feel about a project. From the get go it was a challenging text even now I cant read or understand but I am ok with this now. This blog post I am going to try give some insight on the through video, imagery. I guess more of a personal reflection as a whole and what my input was and the meanings of this for me?

THE TEXT ; https://genius.com/Italo-calvino-the-distance-of-the-moon-annotated

At one time, according to Sir George H. Darwin, the Moon was very close to the Earth. Then the tides gradually pushed her far away: the tides that the Moon herself causes in the Earth’s waters, where the Earth slowly loses energy.”

The distance of the moon: I don’t know overly how to summarise the initial text as to read the whole thing is hard to digest originally written in Italian in 1965 translated into english in 1968. I guess its a playful imaginative text to work from.

“Humanity crosses increasing distances searching for new territory to explore. Is the distance between and within us threatening our survival?”

I am not going to get to hung up on trying to make sense of the text or how the script writers adapted elements of this to create the script based around this narrative for our performance. I think with it being playful and imaginative was this the soul intention of us using this?


This was were my input sat building the set and props that helped to create the mood and set the scene. Thinking about this what does it mean? ” Set design is an important part of almost any theatre production, as almost every show will utilize some sort of set, however minimal. Sets can be abstract, highly realistic, or anything in between, and they are a chance for a designer to showcase interesting concepts, new techniques, and unusual materials.” this is not limited to theatre or film I have been exploring ways to think about this in a broader scale E.G photoshoots, fashion shows even window displays all hold aspects of this fundamental idea.

My main area of interest from the start of generating ideas was use of transparent materials with limited colour that will react with light like coming to life within the stage. It made sense to start exploring materials playing with prototypes of 3d structures from the get go it didn’t make any sense to overly be drawing or trying to plan to much through drawing as I wasn’t going to be working in a 2D way.


This is were I started through visual play laying iridescent colours or limited colour pallets on tracing paper. which quickly got me thinking about plastic and using and testing anything that would have a slight reaction with light.


Transparent jellyfish I have a post which is more directed to the way in my work evolved with the project from the photos above it became much more of a refined thought out process.

Working collaboratively making the set

We had the biggest group making the set and props; you could say it would make it easier to create and build working with a bigger team. But bigger doesn’t not mean better, in my opinion the group was to big, communication was not always consistent enough! Which happens working collaboratively. Don’t get me wrong there were times we worked well together but this was not until the set didn’t make sense. I think there was lots of things beginning made but no one was talking enough to say this is what I am doing or we could split off into smaller groups and worked on different areas of what needed to be done. Sometimes when the stress levels are so high and the pressure is full on, it’s hard to keep working within the realms of a team or is this just we haven’t worked on many projects together before?

This photo showing not much of a set or a set that makes any sense: apart from the craters there is no sense of the top being the moon or the lower level being the earth (sea) I think for me to see the set at this point we had a total lack of communication going on within the group?

But a week later we managed to get to this! The turn around of a week proves that working collaboratively can be done and the making of a set can be done quickly and productivity if you put your mind to it. Which I already had an understanding of from some of my research I had previously done one a Marc Jacobs fashion show which the deadline was similar to ours (but that was in a totally different league but still the same kind of turn around)



Some of my favourite photos I took:


The mood definitely was captured within this with the elements of the set light visual effects and actors all falling into place. Not one could have worked how they did with out the other. I think it wasn’t until the run throughs with everything working you can really see the development and how far we came as class with this.



Short 3min clip of the final performance before my SD card decided to be full at totally the wrong time!

Transparent jellyfish

Bringing my jellyfish to life testing how they could work against light and moving image. I had got to a point which I felt my design process was blind, not having much idea how or if anything was going to work how I had visualised in my head. Modelled by my tutor why I filmed. I felt a super proud moment at this point as wasn’t convinced it was going to work at all. (sound was added from free-sound at later date which is an amazing resource https://freesound.org/home/  ) As the light and reaction with moving image making feel like an electric current was engaging with the jellyfish.

Post performance now I have a bit more time I want to play and explore into this idea of light and composition of my jellyfish. I think when you are in the grips of such a pressured deadline, its hard to see the wood from the trees not having the time to play visually or overly experiment. For me it became about perfecting the idea of how I wanted my input to be seen and visualised. I have converted this video into a set of stills but hasn’t worked how I had expected it to, for now that idea will be put to one side.

The physical self of the jellyfish. I played around with scale and different materials for the tentacles a lot but iridescent cellophane seemed to come up a constant winner for me, allowing so much colour with the reaction to light without using colour and over complicating the whole process.


Can I still achieve this same feel to my work photographing and taking into a digital process? will it still make sense? the one to the left I feel holds more belief of what my communication has been about. But the white and black with colour have lost that sense of clarity of jellyfish they have lost a sense of the true nature of communication and have become too much of a digital print idea. It’s not until you try and are able to test and reject. I find that I would rather put in extra work to just say “what was I thinking” clearing up any what ifs in my chaotic brain space.


But working with good light and composition, allowing the structure to work as an object within its own right with minimal editing digitally, they take on a new world and a new life that could be more than the jellyfish they once were?







The rainbow itself does not consist of seven colours, but spectrum’s of colour invisible to the naked eye. They cause you to wish, yearn, dream, if you believe they can take you further than you can imagine. Rainbows within sacred and mythic literature are always singing from the realm of the divine. Noah knows that the world will begin again when he see’s the rainbow.

So what about ‘The Wizard of OZ’ everything leading to that point Dorothy yearning for something more but the experience of this the vulnerability ‘There is no place like home’

What happens when you apply Maslow’s theory to this classic film? How does this change the visual communication?

When bringing in ‘Hierarchy of need’ how does that change the visual narrative?




Project reflection making the invisible visible

When you ran with the same concept throughout a project. Which is a process I am now starting to be able to hold on to more often than not now and push that one idea into different directions but always comes back to that one Idea and going off on to much of a different direction I end up producing so much work that doesn’t fit with what I am trying to communicate more times than not creating to much work that can potentially be a completely different project in its own right.

The hardest thing for me with this project was the HP reveal not liking my trigger images no matter what I tried to tweak them, in the moments I got them working using the app in real time and space again not having any luck in that department my animations didn’t work or would get stuck. I still am at a point that no matter what I try I cant seem to get any consistency from the software. I think I am going to now say I have reached a point in this project that For it to communicate well I will have to take a different approach and scrap the idea of hp reveal being the right thing to use. But I understand all the reasons why it doesn’t having that realisation and understanding is a good thing I guess.

Making it visual

How can I make texture of fabric visual and make it move? exploring the drawing process of this and playing with the idea of sequence of colours, opacity.

Along side that exploring the removal of RGB colours through different layers has quickly become important with my communication for this. Testing out filters taking one filter for example poster edges altering each layer with the amount it impacts on the layer is a fun way to create different textures but ultimately it still remains the same image but visually looks like a different image.




HP Reveal

With the use of this software creating an augmented reality experience. Placing something that is not there but with the use of the app is there in real time and a real space. This is something I have never done before. Still keeping with my theme regarding Fashion trends. Bringing my own way of communicating with this through a series of layered Gifs.

The desktop software to make the work and the app to experience what I have created. I am not going to lie I feel disappointed with my experience of this as everything is running perfectly on my computer but feel let down by the app, yes in a way it does work but doesn’t always capture the work or pick up anywhere from my trigger image. Only one of my Gif’s runs properly using the app. Is this due to the complexity of my Gifs I am thinking is it due to the multilayered and high use of colour or just simply as its an app, which your not going to achieve the resolution as a stand alone Gif or animation would hold?

Am currently creating a presentation on how it all went watch this space for an updated version with visuals of this.

Experimenting through process

These drawings I am using a combination of collage and digital drawing. Making the content as a body of work has  been important for me to develop this into the next process. I have found working this way allows me to progress faster through process’s. As you can see exploring the removal of RGB on some of my work allows this really interesting transparent multi coloured effect.



Exploring moving image through digital drawing and combining with collage layers. With these Giff’s I have been exploring layering through altering opacity the image becoming translucent which enables me to layer up and play with whats above and whats below a bit more. With removal of RGB colours on certain layers I feel adds ore interest and gives more of a playful approach due to depending on whats above and whats below will affect the colour and impacts in a positive way to the transition of movement.

The Giff below I am thinking of developing this further and it needs run on a loop to hold the consistency as with it only moving three times it doesn’t make sense at this moment. Also am thinking of the background to be a transparent layer. So this will overlay another animation possibly.






Interactive look-book

I have been trying to figure this out how can I make this work? I am pinpointing towards two very distinct trends that are visible everywhere this season on the high street Animal print and Plaid. I’ve decided to stick to just two mainly due to the limited time frame I have to work through this process.

Trying to focus more around the colours patterns and fabric rather than it be a ‘fashion show’ and how I can communicate that? Can I lean into some underling subliminal message that could add a different take on it? Like within most forms of advertising one or more is always there its being able to read it when its not directly being pointed out!

I feel to find a way for me to see how this can work for me, is to see what has been done or what is being done to help inform and understand my own idea in my head.

 I have never seen anything quite so amazing when it comes to fashion and technology. I guess if your not looking for it. Its not a thing that you would just stumble upon. Even though this is ‘Fashion show’ Does this mean that the potential for bringing a world to us through augmented reality and become part of something? or will in the future we become as much part of the show/ experience of everyone who has organised it looking at it through the sense above. With out the technology it would be models walking alongside a white wall. London comes to china literally with this experance

The Autumn/Winter 2014 fashion show by Goelia has been really impressive by offering an augmented reality experience to the spectators. Discover the new models in a colorful virtual London environment”

Yes Fashion can be looked at through the process of animation. This video shows there is so much you can do to give much more visual interest to a look-book or digital publication. The way in which the sequence comes to life for me takes me on a didn’t journey wanting to find out more and know more about brands or people that are using this process.

My own animation worked through stop frame within Photoshop, combining digital drawing and collage. building this multilayered GIF based around plaid fabric.