“HEGARTY ON CREATIVITY THERE ARE NO RULES”

So I have spent the last few days reading this book (title of blog post) before my first day back at university which is today!

From the back cover of the book; “From John Hegarty, one of the world’s most famous advertising creatives, comes this witty pocket book filled with fifty brilliant provocative insights into creativity and the creative process”

www.thamesandhudson.com


Even though Hegarty is within the advertising industry, I would recommend this to anyone within the creative world it has helped me a lot and allowed me to question my own opinion and opened me up to looking at things differently.

Key notes I have taken from this

  • Nothing is ever original- everything that exists is re-invented, borrowed, inspired, looked at from different angle or perspective!

That being said is something I notice more so within the fashion industry, constant trends are a re invention of something else, IE; it may not be as it was in the 1960’s but the re invention can be from that with similar colour pallets or patterns used in a way you believe its a completely new thing but its always been before if that makes any sense. = fresh approach (an idea only exists in relation to another idea.)

  • Visually explain your idea to yourself!

What ever creative discipline if you do not fully understand what you are doing or communicating. This can in-fact make it harder for the viewer to be able to connect what something is about and technically can hinder the progression of a successful piece of work at times.

IDEAS COME FROM ANYWHERE AND NOWHERE- for me its important to log it even with a photo quick drawing sentence or a word. You never know when it will be needed but is always kept safe until that time comes.


“keep it simple- complex thought- reducing it down to a simple powerful message”  

How many times have we all said that to ourselves and before we no it (I am so guilty of this) the creativity goes mad to many ideas are flowing and for me am darting into so many different ideas, processes. The chaos can become to much at times. I have learnt for myself I have to get that all out before I can come back to that simple quote before I can find my voice and my own truth! Saying this I wouldn’t say the way I work is always helpful my biggest challenge is to hold onto the idea and  not let everything run away with me (defiantly when have a deadline to reach)


I am not going to go on about everything in the book but is well worth a read!

Think the main thing I have learnt is Failure is OK, its how we learn! creative block doesn’t last forever it soon comes a memory! self belief is just as important as other people like what you do!

The black swan

The black swan one of my Favourite films, this dark psychological thriller, has so much more to it than a film with the narrative based on dance alone. As the story develops it becomes more and more prominent that there is a girl struggling with her mental health.

The need for perfection which can never be attained as ‘perfect’ cant exist as is this the nature of this the goal post is constantly changing and nothing will ever hit the expectations ultimately killing her.

The black and white swan represents the yin and yang/ good and evil/ pure and dark

The black swan showing the dark impulses and how much life can be risked.

The white swan showing virgin innocence, some what child like


Exploring the title ‘The Black Swan’ this can also mean artistic perfection, in any creative discipline weather it be Dance, art, acting the list goes on. The dangers and the risks or the price people ultimately pay to achieve this. Ultimately in this film this is what kills her reaching this ‘Artistic perfection’

Film: Alice in wonderland

Image result for alice in wonderland dvd disneyAlice in wonderland, one of my oldest and most Favourite film of all time. I have over the years used the Disney film and the psychedelic content, as forms of inspiration for my work . As much as I love this Disney classic. The variations of the story I have read and seen all having a slightly different take, but always influential.  John Tenniel’s classic drawings are some of my Favourite, you can get a feel of the story with the visual quality alone. His use of of line contrast of light and dark ink, for me you can feel there is a lot of strange things going on within the story just from some of the compositions in the illustrations and the content of others.

 

http://www.alice-in-wonderland.net/resources/pictures/alices-adventures-in-wonderland/

Father William & son 1Alice with the Duchess, cook and babyAlice stuck in the White Rabbit's houseThe Mad Hatter recitingI have looked into the stories that have been written by Lewis Carroll, with alot of digging around there is so much to explore the fact alice is a real person (Alice Liddell) I could talk about this all day.

Magazine inspiration

I have a huge selection of magazines, from 2015- 2017 they are a really good tool for me with idea/colour/concept. Helping me to formulate ideas or use as collage tools. I often take something as a basic outline and develop into my own drawings, it helps me with my drawing process and broaden my range of illustrative work.

IMG_0916.JPG Tuesday morning is my Grazia Fix, picking it up from my train journey to uni, making a note of potential interests on my journey in.

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Some of my drawings which have been initially influenced from what I visually connected with:

bag design.jpgbag design1.jpgbag pink and green.jpgchain.jpg